A love story based on food? Heavens rejoice! Daawat-e-Ishq is the latest Yash Raj Films production directed by Habib Faisal starring Parineeti Chopra and Aditya Roy Kapur.
The pair, being relatively new actors were seen sharing the screen space together for the first time for this movie. As part of their promotional gimmicks, they did a 'Canteen Darshan' of well reputed Delhi University Colleges & had mouthfuls of the delicacies on the menus! Did the movie reap rewards for such innovative marketing? Not as much.
The plot includes sugar,spice and everything nice. Although it may seem like a regular rom com targeting general audiences,it goes much beyond that and deepens into the issue of dowry very much existent in today's society.
Daawat-e-Ishq is a perfect blend of romance, comedy, India's rich heritage and of course, love for food. It has a pleasant background score, tranquil and serene setting, different plot and brilliant casting. The best part about the film is that its short and to the point and hence does not drag the plot into unnecessary and considerable lengths. The leading pair's chemistry wasnt given much time to spark and this is where the audience feels as though some undiscovered corners of the story would have added some substance.
Flare Verdict: Even though the recipe wasn't read well,it was a mean meal and turned out to be better owing to the lead characters individual skills put into the film. Parineeti Chopra and Aditya Roy Kapur shine brightly in their authentically cultural yet modern roles. There is not a single dull moment due to Parineeti's and Anupam Kher's acts. Good for a one timer!
Flare Rating: 3 out of 5!
The pair, being relatively new actors were seen sharing the screen space together for the first time for this movie. As part of their promotional gimmicks, they did a 'Canteen Darshan' of well reputed Delhi University Colleges & had mouthfuls of the delicacies on the menus! Did the movie reap rewards for such innovative marketing? Not as much.
The plot includes sugar,spice and everything nice. Although it may seem like a regular rom com targeting general audiences,it goes much beyond that and deepens into the issue of dowry very much existent in today's society.
Daawat-e-Ishq is a perfect blend of romance, comedy, India's rich heritage and of course, love for food. It has a pleasant background score, tranquil and serene setting, different plot and brilliant casting. The best part about the film is that its short and to the point and hence does not drag the plot into unnecessary and considerable lengths. The leading pair's chemistry wasnt given much time to spark and this is where the audience feels as though some undiscovered corners of the story would have added some substance.
Flare Verdict: Even though the recipe wasn't read well,it was a mean meal and turned out to be better owing to the lead characters individual skills put into the film. Parineeti Chopra and Aditya Roy Kapur shine brightly in their authentically cultural yet modern roles. There is not a single dull moment due to Parineeti's and Anupam Kher's acts. Good for a one timer!
Flare Rating: 3 out of 5!
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